Client
Duration
Jul 1, 2025
Getting Over Addiction
Helping Ernest secure meaningful brand opportunities in his first month with our agency, including a mission-driven partnership with Overcomer.
Ernest, a creator from Norway, had been struggling to land brand deals despite consistent effort and strong personal storytelling. Within his first month working with us, we sourced multiple opportunities for him—one of the most aligned being Overcomer, an app designed to help people quit porn and rebuild control.
We positioned Ernest for the Overcomer campaign by focusing on his authentic voice, his interest in self-improvement, and his ability to speak openly on meaningful topics. We handled the outreach, negotiation, and campaign setup, ensuring the messaging fit both Ernest’s content style and Overcomer’s mission-driven approach.
The partnership allowed Ernest to step into more purpose-based collaborations and build credibility with brands that value honesty, vulnerability, and real change.
Breaking into brand work meant proving Ernest could deliver content that felt genuine while fitting the tone of a sensitive, impact-driven product.
Because Ernest had limited prior brand deal experience, both messaging and positioning needed to be handled carefully. Overcomer required a creator who could communicate their mission with clarity and respect, while still staying true to their own style.
Our challenge was shaping a concept that balanced Ernest’s natural personality with the emotional weight of the product. With clear direction and structured support, he delivered content that was both meaningful and aligned with the brand’s values.
Ernest’s first month with us set the foundation for long-term success in impact-focused creator partnerships.
The Overcomer collaboration marked a shift for Ernest—showing brands that he can handle thoughtful, mission-driven campaigns with authenticity and care. By sourcing strong opportunities early, securing fair terms, and guiding the creative direction, we helped Ernest establish himself as a creator capable of more than entertainment content.
The partnership strengthened his brand, opened new doors, and set a clear trajectory for future deals rooted in purpose and personal growth.
