Client
Duration
Nov 18, 2024
Breaking into new spaces
Expanding an established creator with a bold new identity and digital presence that connects with today’s audience while respecting its roots.
Shan wanted to expand beyond the fitness and gym-wear space, and Manscaped was the right brand to help him break into a broader lifestyle audience. They were looking for a creator who could mix humor, personality, and clean product storytelling. We secured the partnership for him, negotiated strong terms, and positioned him for two campaigns that matched his direction and showcased his range.
Our role was to guide Shan through two full Manscaped campaigns—from creative direction to final delivery. We helped shape the concepts, refine the messaging, and ensure every piece of content aligned with the brand’s tone while still feeling true to Shan’s personality.
Across both campaigns, Shan delivered high-engagement videos that blended comedy with clean product integration, hitting Manscaped’s performance goals and strengthening their presence within Shan’s demographic. The result was a pair of successful collaborations that showcased Shan’s versatility and proved his ability to execute across multiple branded projects.
Breaking into a new category isn’t always simple. Shan was known primarily for fitness content, and stepping into lifestyle and grooming meant proving he could deliver something fresh without losing his core audience.
Shan’s audience knew him for gym humor, bodybuilding, and fitness-driven content—but Manscaped needed someone who could balance comedy with clean product messaging. The challenge was shifting Shan into a broader lifestyle lane without it feeling forced or off-brand.
He had to show versatility, adapt his tone, and create content that felt natural to his followers while still meeting Manscaped’s campaign requirements. Our role was to guide that transition, shape the creative direction, and ensure the final content maintained authenticity, performance, and brand alignment.
Shan stepped into the lifestyle space with two campaigns that pushed his range, strengthened his brand, and opened doors beyond fitness content.
The collaboration gave Shan a chance to show versatility—blending humor, personality, and clean product integration in a way that felt natural to his audience. With our guidance, he delivered content that met Manscaped’s standards while expanding his own brand identity beyond gym-focused storytelling.
The campaigns performed strongly, reinforcing Shan’s potential in broader lifestyle categories and positioning him for future partnerships outside his original niche. The result proved that creators can evolve their brand without losing authenticity—and that the right opportunities can accelerate that shift.
