Client
Duration
Dec 1, 2024
The go-to Face
Bringing Chase onto the team as both an athlete and a lead model for Retaliation Project’s campaigns.
Chase joined Retaliation Project as an athlete whose look, discipline, and personality aligned naturally with the brand’s identity. Beyond training content, he became a core visual presence for the brand, stepping into modeling roles for product drops and campaign shoots.
We positioned Chase as a key model of Retaliation Project—featured across product releases, lifestyle visuals, and brand storytelling. His athletic background and camera presence made him a strong fit for representing the brand’s message: resilience, grit, and pushing limits.
From campaign shoots to social rollouts, Chase supported the brand by delivering consistent visual identity, helping strengthen the connection between the clothing line and the athlete-centric lifestyle it represents.
Integrating an athlete into a brand requires aligning personality, visuals, and story in a way that feels authentic and consistent.
Chase needed to feel like a natural extension of the brand—not just a model in the clothing, but someone who embodied the ethos behind it. The challenge was creating cohesion between his athletic identity and the brand’s rugged, survival-focused narrative.
Through coordinated shoots, styled visuals, and structured creative direction, we created imagery and content that blended Chase’s strengths with the brand’s aesthetic, making him an organic fit within the Retaliation Project roster.
Parla Porte emerged with a brand and e-commerce experience that rivals the best in the industry.
With a bold identity, high-performance design system, and an e-commerce platform tailored for conversions, Parla Porte now has the tools to grow into a globally recognized sports brand. The new presence inspires confidence, drives sales, and builds loyalty among athletes and everyday customers alike. It’s not just about selling products — it’s about creating a movement around performance and style.
