Client
Duration
Feb 1, 2025
Representing A Nation
Connecting Chris, a nationally ranked Canadian powerlifter, with TC Nutrition to represent their athlete-focused supplement line.
TC Nutrition was looking for Canadian athletes who genuinely aligned with their brand—strong performers with credibility, discipline, and real community influence. Chris fit that criteria perfectly. As a nationally ranked powerlifter, he brought authenticity and authority to the fitness space, making him an ideal match for their athlete roster.
We positioned Chris as a high-value candidate for TC Nutrition by highlighting his competitive background, his reputation within the Canadian lifting community, and his consistent, educational training content. After handling outreach and negotiations, we secured the partnership and aligned the collaboration with Chris’s long-term goals in strength sports.
The partnership allowed Chris to represent a Canadian supplement company that matched his training style, audience, and personal values—strength, consistency, and high performance.
Finding a supplement brand that resonates with both the athlete’s identity and their audience is critical, especially in a saturated fitness market.
Chris needed a partnership that wasn’t just transactional but aligned with his competitive credibility. Many supplement brands focus on aesthetics-first influencers, but TC Nutrition specifically wanted Canadian power-based athletes.
Our task was positioning Chris in a way that showcased both his athletic achievements and the value he brings as a content creator. By focusing on his ranking, training discipline, and trust within his community, we secured a collaboration that felt authentic to both sides.
The TC Nutrition partnership positioned Chris exactly where he belongs—alongside a brand built for serious athletes.
Through strategic positioning and negotiation, Chris joined TC Nutrition’s roster as a strong representative of Canadian strength athletes. The partnership elevated his presence in the fitness industry, gave him a platform aligned with his competitive background, and connected him with a brand that values performance and authenticity.
This collaboration sets the stage for future athlete-driven opportunities and solidifies Chris as a leading figure in Canada’s powerlifting and strength community.
